We believe in challenging status quo, the way we challenge our status quo is by making our products beautifully designed, so they can bring out the great looking characters of people who wear them, and doing so we happen to make great looking apparel for young adults and adults; men and women. What we offer is more than just clothes. We offer the opportunity to stay in front row of latest fashion trends from S. Korea.Our mission is to make our clothes comfortable, skin friendly safe, and fashionable so people could feel comfortable and proud about how they look when wearing our clothes.We dedicate ourselves to make our own designs, and make clothes that we could be proud of.We make our clothings in Korea with Korean textile, under our strict supervision. And when an item is being produced, the designer who designed it oversees every "inch" of the whole process him/herself to make sure it has the highest quality possible.